Abandoned dogs sneak up on the selfies of
Kim Kardashian, Miley Cyrus, Ryan Gosling, Selena Gomez... all these celebrities have one thing in common, not that of being rich and famous, no, but having seen their photos retouched by the Dallas Pets Alive association, in order to promote the adoption of his little proteges .
The organization has indeed had the good idea to create photobombing, or mutbombing as she baptized them, using the photos of some celebrities posted on Twitter. Thanks to the magic of photoshop, doggies are embedded in these shots.
The campaign was launched on February 10 and is already a great success, says Leslie San, Executive Director of Dallas Pets Alive Several dogs have indeed found a home since the publication of the first muttbombing. What's more, many Internet users have taken to the game and have created mutbombing themselves and invited their friends to do the same.
" This type of campaign is the first of its kind in the world of animal welfare, people are very excited, the selfie is without a doubt a global phenomenon that has never had a social purpose until now.We wanted a creative approach to reach the widest possible audience "Leslie San says.
The association started making montages with the selfies of people living in the Dallas area, and then decided to tackle the photos of the stars. And that's the result!
Ellen de Generes